LAB-Logo-(325x325)Life’s a Beach was born in  extreme sports like motocross, surfing, and skating in the early 80’s.  They made wild styles specially geared to express the energy of these pursuits & showed their support by sponsoring top riders in each sport. Just as their clothing was unique for it’s time so was this integrated approach; pre X-Games, the Worlds of skating & motocross & BMX were seen as pretty distinct.

 

 Life's a Beach collage

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